Being a short project with the launch of the product (the app) being over halfway through the project’s nine-month lifespan I admit to being apprehensive about the marketing, and resulting visibility, of the app.

However, to date, off the back of our determined albeit small-scale efforts to get the app “out there” two significant things have happened.  Firstly, the app was flagged up by iTunes “spotters” and placed on their New and Noteworthy section.  And secondly, the king of tweeting himself, Mr Stephen Fry, picked up on the plight of the horse chestnut and tweeted about our project and app.

Both events have given a real boost to download numbers and this has, to a pretty healthy extent, been translated into records submitted.

iTunes and Mr Fry we thank you – on behalf of the horse chestnut trees and the team.

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