Stephen Fry’s Tweet

Had 10 mins today to dig around and find Stephen’s tweet….

Stephen Fry tweets about the nature locator project

Stephen Fry tweets about the nature locator project

Being a short project with the launch of the product (the app) being over halfway through the project’s nine-month lifespan I admit to being apprehensive about the marketing, and resulting visibility, of the app.

However, to date, off the back of our determined albeit small-scale efforts to get the app “out there” two significant things have happened.  Firstly, the app was flagged up by iTunes “spotters” and placed on their New and Noteworthy section.  And secondly, the king of tweeting himself, Mr Stephen Fry, picked up on the plight of the horse chestnut and tweeted about our project and app.

Both events have given a real boost to download numbers and this has, to a pretty healthy extent, been translated into records submitted.

iTunes and Mr Fry we thank you – on behalf of the horse chestnut trees and the team.

Since Monday our app has climbed another 3 places and is now at number 3 in the Education Free App chart!!!  Exciting!

App hits number 3 in the charts

App hits number 3 in the charts

As the map below shows we’ve been getting a steady flow of submissions from the app since launching.  We’ve also been pleased with their distribution  – I think we were all worried at first that we might be the only ones using it.

Map showing app based submissions so far

Map showing app based submissions so far

The team were also really pleased to see that our app “Conker Tree Science: Leaf Watch” has climbed to number 6 in the iTunes Education Free app chart (as of 18th July)!!

App hits the charts

App hits the charts

Our app “Conker Tree Science: Leaf Watch” is currently feature on the iTunes App Store home page under the “New and Noteworthy” category.

App featured on iTunes New and Noteworthy

App featured on iTunes New and Noteworthy

We’ve exceeded 100 downloads for the iPhone and have 50-100 for the Android version of the phone.  Also getting a healthy number and distribution of records submitted…. it’s not just me doing it then!

If you’re following these posts you may have noticed that there’s been a distinct absence of images of the horse-chestnut leaf mining moth itself.  Chewed up leaves – check.  Larvae in the leaf – check.  Adult moth – ……?…..

The reason for this is that the adult moths themselves are pretty small, measuring about 4-5mm in length and consequently hard to photograph “in the wild”.  In early May I attempted to photograph them but the weather conspired to make it impossible.  Even the slightest of breezes renders useless macro shots of such a small subject.

But 2 weeks ago, bright and early, I stopped to check the trees close to my home.  Not expecting to see moths for another few weeks at least I was surprised to find them in very healthy numbers on the leaves and many were mating.  The weather (no wind) was perfect for attempting to photograph them too.

Adult horse chestnut leaf mining moth

Adult horse chestnut leaf mining moth

Pair of copulating horse chestnut leaf mining moths

Pair of copulating horse chestnut leaf mining moths - at 4-5mm in length these tiny but handsome moths are inconspicuous

Copulating horse chestnut leaf mining moths

Copulating horse chestnut leaf mining moths

 

Quite what the larvae of this generation will eat is anyone’s guess.  Many of the leaves on the trees were already severely damaged and had little green area left.

 

 

Promoting the app

Last Friday I went to Cirencester College to promote the app.  They were holding an environmental day which I managed to gate crash and there was a good amount of interest in the app and the horse-chestnut leaf miner.

Many people had noticed the state of horse-chestnut trees and there was also a good awareness of what had caused the problem.

Not many of the people I spoke with had smart phones but one lady said she would download it… I think perhaps just to make me feel better, or to stop me from pleading.

Promoting the app at Cirencester College

Promoting the app at Cirencester College

Hot on the heels of the iPhone version of our app being given the green flag by Apple on Wednesday 29th June we launched the android version.  This went up on the Marketplace on Friday.

The iPhone version has a Preview page on the iTunes website:   http://bit.ly/iphone-leafwatch

The Android Marketplace information page can be seen here:  http://bit.ly/android-leafwatch

To download the app on either platform simply search for “conker” and you should find it straight away.

Why not leave us a review or rate the app after you’ve used it?  We’d love to hear from you so that we can improve how it works.

« Prev - Next »